Cullen’s thoughts on all the things.

After running a digital agency for over 17 years, I’ve seen some things. This is my personal blog, where I share my experiences and lessons learned through the peaks and valleys of small business ownership and engineering.

Right now, my thoughts are heavy on WordPress tips and tricks. The platform is changing so rapidly that my team is experiencing learning overload to keep up.

Hopefully, sharing what we’ve learned will empower you to solve your next big problem.

🥃 ~ Cullen

  • An open letter to Matt Mullenweg

    4 minutes

    Dear Matt, This is an appeal to temporarily reconsider your recent decision to ban WP Engine from WordPress.org. As an agency owner, developer and WordPress contributor, I am uniquely positioned to see and feel the impact of your dispute with the WP Engine leadership team. The best way to describe it is collateral damage to…

  • Using Git with WordPress FSE themes – Part 1

    3 minutes

    Rethinking our commitment (pun intended) to version control when building block themes in WordPress.

  • February reading list

    1 minute

    This year, I set out to read 24 new books. In addition to these new ready, I think it’s important to re-read books that impact your life. For me, one of those books is Leadership by Brian Tracy. The book emphasizes the importance of vision, courage, integrity, and responsibility as foundational qualities of a successful…

  • How to add custom content to the `<head>` tag in WordPress block themes

    5 minutes

    Today, I needed to add a domain verification code to my site’s head. I’ve done this hundreds of times. However, this was the first time I’ve tried while using full-site editing. As is the theme with Gutenberg (pun intended), I learned something new.

  • A New Year’s Journey: Embracing Mindfulness with a Digital Reset

    5 minutes

    Discover how deleting unused apps and stepping away from social media can open the doors to improved mental health, clarity, and a newfound appreciation for living in the moment. As the New Year unfolds, I reflect on a habit that’s increasingly consumed much of my time – my use of social media. Social media impacts…

  • How to automatically apply a coupon code in WooCommerce using PHP.

    4 minutes

    In this tutorial, we’re going to write a small PHP function that will automatically add a specific coupon code to the user’s cart during checkout.

  • Managing expectations

    1 minute

  • Hello world!

    1 minute

    Welcome to WordPress. This is your first post. Edit or delete it, then start writing!